Partnership Campaign

Wagglo x Pawtraits Club

A pet photography collaboration engineered to convert a pet-owner audience into tracked studio bookings.

Ongoing

The brief

Nexora structured a pet photography collaboration between Wagglo, Pawtraits Club, and The White Dojo Studio.

Expected outcome: convert Wagglo’s pet-owner audience into bookings through offer creation, content strategy, discount code tracking, and partnership distribution.

Deliverables

Campaign strategy
Offer creation
Partnership structure
Content planning
Booking flow
Commission model
Discount code tracking

What we did

Offer design

Built a pet photography package priced and framed to appeal to Wagglo's existing pet-owner community.

Three-way partnership

Aligned Wagglo (audience), Pawtraits Club (service) and The White Dojo (venue) with clear roles and a commission split.

Booking & tracking

Unique discount codes attribute every booking to the correct partner and channel, so distribution performance is measurable.

What it is built to achieve

We report on systems and objectives rather than inflated numbers. Live campaign metrics are shared directly with clients in their tracking dashboard.

Attribution

Code-tracked

Each partner channel carries its own code for clean reporting.

Commercials

Commission model

Revenue share agreed upfront across all three parties.

Distribution

Partner-led

Campaign pushed through an audience that already owns pets.

Proof & documentation

Selected assets from this project. Full photo, video, and reporting files are shared on request.

Campaign creativeAvailable on request

Booking flowAvailable on request

Discount code reportAvailable on request

More work

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