All work
Experiential Workshop Campaign

Lileeco

Race & Bloom — a race car themed bouquet workshop designed as a recurring, content-rich revenue event.

In development
Lileeco

The brief

Nexora proposed Race & Bloom, a race car-themed flower bouquet workshop hosted at The White Dojo Studio.

Expected outcome: a unique customer experience that brings recurring traffic, content, and revenue opportunities into the studio.

Deliverables

  • Workshop concept
  • Campaign direction
  • Partnership structure
  • Recurring event model

What we did

01

Concept

A themed workshop that gives an ordinary florist class a distinctive hook worth photographing and sharing.

02

Campaign direction

Content angles, visual direction and promotion plan built around the theme rather than a generic event post.

03

Recurring model

Structured so the format can be re-run with new themes, partners and seasons instead of a single event.

What it is built to achieve

We report on systems and objectives rather than inflated numbers. Live campaign metrics are shared directly with clients in their tracking dashboard.

Format
Repeatable

Designed to run again with new themes and partners.

Content value
Built-in

The theme itself generates shareable footage for both brands.

Revenue
Multi-stream

Ticketing, product sales and studio activation in one event.

Proof & documentation

Selected assets from this project. Full photo, video, and reporting files are shared on request.

Concept deckAvailable on request
Visual directionAvailable on request
Event planAvailable on request